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Hotel Tonight rolled out two new mobile-only rate-discount programs
this week. This is the latest evidence that mobile booking is rapidly
becoming the industry standard, rather than a quirky perk for
millennials.
Hotel Tonight, a private firm with more than $80 million in venture capital, pioneered last-minute smartphone booking in 2010. Now, the company faces competition from heavy hitters including Priceline (NASDAQ: PCLN ) property, Booking.com, and Expedia (NASDAQ: EXPE ) , each of which debuted their own mobile deal programs earlier this month. These new offerings are part of a long-term change in the way travelers book hotel stays, and the companies that stay ahead of the curve are the ones that will come out ahead.
Hotel Tonight, a private firm with more than $80 million in venture capital, pioneered last-minute smartphone booking in 2010. Now, the company faces competition from heavy hitters including Priceline (NASDAQ: PCLN ) property, Booking.com, and Expedia (NASDAQ: EXPE ) , each of which debuted their own mobile deal programs earlier this month. These new offerings are part of a long-term change in the way travelers book hotel stays, and the companies that stay ahead of the curve are the ones that will come out ahead.
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